Sometimes the most creative conversations happen in the most bizarre places. That's exactly how "SpoonDrawer™ Media Group" got it's name.
SpoonDrawer's founders, Adam Lapsevich and Tom Mulligan, wanted to start their own business since meeting back in 1994. With broadcasting, travel and business backgrounds, the two launched Digital Design Video Productions in 2005. With Adam's contacts in the travel industry, they carved a niche and started to grow their company. They started to develop more services beyond just video production and at the advice of a business coach, decided to branch the travel division into it's own identity, but needed a name for this new division.
While at a party one Saturday evening, the two were standing in a kitchen, leaning against the counter top, chatting and brainstorming ideas. It seemed like every 20 minutes someone needed something out of the silverware drawer, right where they were standing. "Hey guys, excuse me, I've got to get something out of the spoon drawer", they would say. Both guys would move slightly off to the side while someone reached into the drawer to grab the utensil they were looking for. The "Spoon Drawer" is filled with tools and utensils that help someone do something.
BAM! A brainstorm! That's exactly the same thing they were offering small businesses: tools to help them grow their business. The name was so well liked they decided to rename Digital Design Video too!
So there you have it. Strange name? Maybe. Original? Absolutely!
SpoonDrawer™ Media Group. Utensils for Creative Video Marketing.